/* =================================================================
   LLOYD JOHN — CREATIVE MANAGER · ROLE BRIEF
   A creative, magazine-style brief.
   ================================================================= */

:root {
  --paper: #faf6ee;
  --paper-2: #f3ecdd;
  --ink: #0e1216;
  --ink-2: #1a2027;
  --muted: #6b6157;
  --line: #e6dec9;
  --line-2: #d8cdb1;

  --green: #1f8b6f;
  --green-d: #0f5f4a;
  --green-l: #c8eadd;
  --coral: #ec5b4d;
  --coral-l: #fadbd6;
  --gold: #e3a32a;
  --gold-l: #f7e2a8;
  --sand: #efe3c2;
  --plum: #5a3a5c;
  --sky: #e3eef0;

  --shadow-1: 0 1px 2px rgba(14, 18, 22, 0.05), 0 8px 30px rgba(14, 18, 22, 0.08);
  --shadow-2: 0 30px 80px rgba(14, 18, 22, 0.18);

  --serif: "Fraunces", "Georgia", serif;
  --sans: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "JetBrains Mono", ui-monospace, "SF Mono", monospace;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
a { color: inherit; text-decoration: none; }
em { font-style: italic; }
mark {
  background: linear-gradient(180deg, transparent 60%, var(--gold-l) 60%);
  color: inherit;
  padding: 0 2px;
}

.wrap {
  width: min(1200px, calc(100% - 48px));
  margin: 0 auto;
}

.section-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 18px;
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--green-d);
}
.section-eyebrow.light { color: var(--gold); }
.dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: currentColor;
  box-shadow: 0 0 0 4px rgba(31, 139, 111, 0.18);
}

.section-head {
  max-width: 760px;
  margin-bottom: 56px;
}
.section-head.light .section-eyebrow,
.section-head.dark .section-eyebrow {
  color: var(--gold-l);
}
.section-title {
  margin: 0;
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(2.2rem, 4.5vw, 3.6rem);
  line-height: 1.02;
  letter-spacing: -0.02em;
}
.section-title em {
  font-weight: 400;
  font-style: italic;
  color: var(--green-d);
}
.section-title.light { color: #fff; }
.section-title.light em { color: var(--gold); }
.section-sub {
  margin: 18px 0 0;
  font-size: 1.05rem;
  color: var(--muted);
  max-width: 620px;
}
.section-sub.light { color: rgba(255, 255, 255, 0.72); }
.section-sub.dark { color: rgba(255, 255, 255, 0.72); }

/* ============= TICKER ============= */
.ticker {
  background: var(--ink);
  color: #f3ecdd;
  border-bottom: 1px solid #1a2027;
  overflow: hidden;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.ticker-track {
  display: inline-flex;
  gap: 40px;
  padding: 9px 0;
  white-space: nowrap;
  animation: tick 50s linear infinite;
}
.ticker-track span { opacity: 0.85; }
.ticker-track span:nth-child(odd) { color: var(--gold); }
@keyframes tick {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ============= NAV ============= */
.nav {
  position: relative;
  z-index: 5;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 0;
  width: min(1200px, calc(100% - 48px));
  margin: 0 auto;
}
.nav-logo {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.3rem;
  letter-spacing: -0.02em;
  color: #fff;
}
.nav-logo em { font-style: normal; color: var(--gold); margin: 0 4px; }
.logo-mark {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background:
    radial-gradient(circle at 30% 30%, var(--gold), var(--coral) 50%, var(--green-d));
  box-shadow: inset 0 0 0 2px rgba(255, 255, 255, 0.1);
}
.nav-links {
  display: flex;
  gap: 4px;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.nav-links a {
  padding: 10px 14px;
  border-radius: 999px;
  color: rgba(255, 255, 255, 0.78);
  transition: background 0.18s, color 0.18s;
}
.nav-links a:hover {
  background: rgba(255, 255, 255, 0.08);
  color: #fff;
}

/* ============= HERO ============= */
.hero {
  position: relative;
  min-height: 760px;
  background:
    radial-gradient(1200px 600px at 80% 0%, rgba(227, 163, 42, 0.18), transparent 60%),
    radial-gradient(900px 700px at 0% 100%, rgba(31, 139, 111, 0.22), transparent 60%),
    linear-gradient(160deg, #11171c 0%, #0a0d11 100%);
  color: #fff;
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.03) 1px, transparent 1px);
  background-size: 80px 80px;
  pointer-events: none;
}
.hero-grid {
  position: relative;
  z-index: 1;
  width: min(1200px, calc(100% - 48px));
  margin: 0 auto;
  padding: 60px 0 110px;
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.95fr);
  gap: 60px;
  align-items: center;
}
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 28px;
  padding: 6px 12px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 999px;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold-l);
}
.kicker .dot {
  background: var(--gold);
  box-shadow: 0 0 0 4px rgba(227, 163, 42, 0.25);
}
.hero h1 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(2.6rem, 5.4vw, 4.6rem);
  line-height: 0.98;
  letter-spacing: -0.025em;
  max-width: 720px;
}
.hero h1 em { font-weight: 400; color: var(--gold); }
.hero h1 mark {
  background: transparent;
  color: #fff;
  padding: 0 4px;
  border-bottom: 3px solid var(--green);
}
.lede {
  max-width: 540px;
  margin: 28px 0 0;
  font-size: 1.12rem;
  color: rgba(255, 255, 255, 0.78);
  line-height: 1.6;
}
.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 36px;
}
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 22px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  transition: transform 0.18s, background 0.18s;
}
.btn span { transition: transform 0.18s; }
.btn:hover span { transform: translateX(4px); }
.btn.primary {
  background: var(--gold);
  color: var(--ink);
}
.btn.primary:hover { background: #f0b441; }
.btn.ghost {
  border: 1px solid rgba(255, 255, 255, 0.24);
  color: #fff;
}
.btn.ghost:hover { background: rgba(255, 255, 255, 0.06); }

.hero-meta {
  list-style: none;
  margin: 56px 0 0;
  padding: 0;
  display: flex;
  gap: 36px;
  flex-wrap: wrap;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 28px;
}
.hero-meta li {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.62);
}
.hero-meta strong {
  display: block;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  font-size: 2.2rem;
  letter-spacing: -0.02em;
  color: var(--gold);
  text-transform: none;
  margin-bottom: 4px;
}

/* HERO VISUAL — layered scene */
.hero-visual {
  position: relative;
  height: 560px;
}
.scene {
  position: absolute;
  inset: 0;
}

/* Iso house in the hero */
.iso-house {
  position: absolute;
  top: 30px;
  left: 30px;
  width: 220px;
  height: 200px;
}
.iso-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(245, 200, 96, 0.25) 1px, transparent 1px),
    linear-gradient(90deg, rgba(245, 200, 96, 0.25) 1px, transparent 1px);
  background-size: 22px 22px;
  border-radius: 14px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  background-color: rgba(255, 255, 255, 0.03);
  transform: perspective(500px) rotateX(45deg) rotateZ(-12deg);
}
.house {
  position: absolute;
  inset: 0;
  transform: translate(20px, -30px);
  animation: floaty 6s ease-in-out infinite;
}
.h-roof {
  position: absolute;
  top: 30px; left: 50px;
  width: 130px; height: 50px;
  background: linear-gradient(135deg, var(--coral), #c0473b);
  clip-path: polygon(0 100%, 50% 0, 100% 100%);
  filter: drop-shadow(0 8px 12px rgba(236, 91, 77, 0.4));
}
.h-front {
  position: absolute;
  top: 80px; left: 50px;
  width: 70px; height: 80px;
  background: linear-gradient(180deg, #f3ecdd, #d8cdb1);
  border: 1px solid rgba(255, 255, 255, 0.2);
}
.h-side {
  position: absolute;
  top: 80px; left: 120px;
  width: 60px; height: 80px;
  background: linear-gradient(180deg, var(--green), var(--green-d));
  border: 1px solid rgba(255, 255, 255, 0.2);
}
.h-window {
  position: absolute;
  width: 16px; height: 18px;
  background: var(--gold-l);
  border: 2px solid var(--ink);
}
.h-window.w1 { top: 100px; left: 70px; }
.h-window.w2 { top: 100px; left: 138px; background: rgba(247, 226, 168, 0.6); }
.h-door {
  position: absolute;
  top: 124px; left: 76px;
  width: 18px; height: 36px;
  background: var(--ink-2);
  border: 2px solid var(--gold);
}
.h-tree {
  position: absolute;
  top: 125px; left: 30px;
  width: 18px; height: 36px;
  background: var(--green-d);
  border-radius: 50% 50% 50% 50%;
  box-shadow: 0 18px 0 -3px var(--ink-2);
}
.iso-tag {
  position: absolute;
  bottom: -10px; left: 0;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  color: var(--gold);
  background: rgba(14, 18, 22, 0.65);
  padding: 4px 8px;
  border-radius: 4px;
}

/* Phone */
.phone {
  position: absolute;
  top: 40px; right: 40px;
  width: 150px; height: 280px;
  background: linear-gradient(180deg, #1a2027, #0a0d11);
  border-radius: 24px;
  border: 2px solid #2a3038;
  padding: 8px;
  box-shadow: var(--shadow-2);
  transform: rotate(6deg);
  animation: floaty 7s ease-in-out infinite 0.5s;
}
.phone-notch {
  position: absolute;
  top: 8px; left: 50%;
  transform: translateX(-50%);
  width: 60px; height: 14px;
  background: #0a0d11;
  border-radius: 0 0 8px 8px;
  z-index: 2;
}
.phone-screen {
  position: relative;
  width: 100%;
  height: 100%;
  background: linear-gradient(180deg, #5a3a5c 0%, var(--coral) 100%);
  border-radius: 18px;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 36px 12px 16px;
  color: #fff;
}
.portal-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 30% 30%, rgba(255, 255, 255, 0.25), transparent 50%),
    radial-gradient(circle at 70% 80%, rgba(245, 200, 96, 0.25), transparent 50%);
  animation: glow 4s ease-in-out infinite alternate;
}
@keyframes glow {
  from { opacity: 0.6; }
  to { opacity: 1; }
}
.portal-logo {
  position: relative;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.06em;
  margin-top: 24px;
}
.portal-tagline {
  position: relative;
  font-size: 0.62rem;
  opacity: 0.85;
  margin-top: 6px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.portal-input {
  position: relative;
  width: 100%;
  margin-top: 28px;
  padding: 8px 10px;
  background: rgba(255, 255, 255, 0.18);
  border: 1px solid rgba(255, 255, 255, 0.4);
  border-radius: 8px;
  font-size: 0.65rem;
  color: rgba(255, 255, 255, 0.7);
}
.portal-btn {
  position: relative;
  margin-top: 12px;
  padding: 8px 14px;
  background: var(--gold);
  color: var(--ink);
  font-weight: 700;
  font-size: 0.7rem;
  border-radius: 999px;
  letter-spacing: 0.04em;
}
.portal-dots {
  position: absolute;
  bottom: 12px;
  display: flex;
  gap: 4px;
}
.portal-dots span {
  width: 5px; height: 5px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.4);
}
.phone-tag {
  position: absolute;
  top: -8px; left: -8px;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  color: var(--gold);
  background: rgba(14, 18, 22, 0.85);
  padding: 4px 8px;
  border-radius: 4px;
  transform: rotate(-6deg);
}

/* Browser */
.browser {
  position: absolute;
  bottom: 60px; left: 80px;
  width: 240px;
  background: #fff;
  border-radius: 10px;
  box-shadow: var(--shadow-2);
  overflow: hidden;
  transform: rotate(-3deg);
  animation: floaty 8s ease-in-out infinite 1s;
}
.browser-bar {
  display: flex;
  align-items: center;
  gap: 4px;
  padding: 8px 10px;
  background: #f3ecdd;
  border-bottom: 1px solid #d8cdb1;
}
.browser-bar > span {
  width: 8px; height: 8px;
  border-radius: 50%;
}
.browser-bar > span:nth-child(1) { background: #ec5b4d; }
.browser-bar > span:nth-child(2) { background: #e3a32a; }
.browser-bar > span:nth-child(3) { background: #1f8b6f; }
.browser-url {
  margin-left: 6px;
  flex: 1;
  background: #fff;
  border-radius: 4px;
  padding: 3px 8px;
  font-family: var(--mono);
  font-size: 0.6rem;
  color: var(--muted);
}
.browser-body {
  padding: 12px;
  background:
    radial-gradient(circle at 100% 0%, rgba(31, 139, 111, 0.12), transparent 50%),
    #fff;
}
.bb-hero {
  height: 50px;
  border-radius: 6px;
  background: linear-gradient(135deg, var(--green), var(--green-d));
  margin-bottom: 8px;
}
.bb-line {
  height: 6px;
  background: var(--line-2);
  border-radius: 4px;
  margin-bottom: 6px;
}
.bb-line.w70 { width: 70%; }
.bb-line.w50 { width: 50%; background: var(--line); }
.bb-grid {
  margin-top: 10px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 6px;
}
.bb-grid div {
  height: 30px;
  border-radius: 4px;
  background: var(--paper-2);
}
.bb-grid div:nth-child(2) { background: var(--gold-l); }
.browser-tag {
  position: absolute;
  bottom: -10px; right: 0;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  color: var(--gold);
  background: rgba(14, 18, 22, 0.85);
  padding: 4px 8px;
  border-radius: 4px;
}

/* Network */
.network {
  position: absolute;
  bottom: 50px; right: 30px;
  width: 200px; height: 140px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 14px;
  padding: 10px;
  transform: rotate(4deg);
  animation: floaty 9s ease-in-out infinite 1.5s;
}
.net-svg {
  width: 100%; height: 100%;
  stroke: var(--gold);
  stroke-width: 1.5;
  fill: none;
  opacity: 0.6;
}
.net-node {
  position: absolute;
  font-size: 1.4rem;
  color: var(--gold);
  text-shadow: 0 0 8px rgba(245, 200, 96, 0.7);
}
.net-node.n1 { top: 10px; left: 90px; }
.net-node.n2 { top: 60px; left: 28px; }
.net-node.n3 { top: 60px; right: 30px; }
.net-node.n4 { bottom: 10px; left: 90px; color: var(--green-l); }
.network-tag {
  position: absolute;
  bottom: -10px; left: 0;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  color: var(--gold);
  background: rgba(14, 18, 22, 0.85);
  padding: 4px 8px;
  border-radius: 4px;
}

@keyframes floaty {
  0%, 100% { transform: translateY(0) rotate(var(--r, 0deg)); }
  50% { transform: translateY(-8px) rotate(var(--r, 0deg)); }
}
.phone { --r: 6deg; }
.browser { --r: -3deg; }
.network { --r: 4deg; }

.float-pill {
  position: absolute;
  padding: 8px 14px;
  border-radius: 999px;
  background: #fff;
  color: var(--ink);
  font-size: 0.78rem;
  font-weight: 600;
  box-shadow: var(--shadow-1);
  animation: floaty 5s ease-in-out infinite;
}
.float-pill.p1 { top: 200px; left: 0; }
.float-pill.p2 { top: 260px; right: 200px; background: var(--gold); }
.float-pill.p3 {
  bottom: 0; right: 100px;
  background: var(--green); color: #fff;
  font-size: 1rem;
}

/* ============= MANIFESTO ============= */
.manifesto {
  background: var(--paper);
  padding: 110px 0;
  border-bottom: 1px solid var(--line);
}
.big-quote {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.7rem, 3.4vw, 2.8rem);
  line-height: 1.18;
  letter-spacing: -0.018em;
  margin: 0 0 56px;
  max-width: 1000px;
  color: var(--ink);
}
.big-quote .hl {
  background: linear-gradient(180deg, transparent 60%, var(--green-l) 60%);
  font-style: italic;
  padding: 0 4px;
}
.manifesto-rules {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 30px;
  padding: 30px;
  border: 1px solid var(--line);
  border-radius: 16px;
  background: #fff;
  box-shadow: var(--shadow-1);
}
.manifesto-rules > div:not(.vs) {
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.manifesto-rules strong {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--green-d);
}
.manifesto-rules > div:nth-child(3) strong { color: var(--coral); }
.manifesto-rules span {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-style: italic;
  color: var(--ink);
}
.manifesto-rules .vs {
  font-family: var(--serif);
  font-size: 3rem;
  color: var(--gold);
  font-style: italic;
}

/* ============= SERVICES ============= */
.services {
  padding: 110px 0;
  background: var(--paper-2);
  border-bottom: 1px solid var(--line);
}
.service {
  display: grid;
  grid-template-columns: 1fr 0.95fr;
  grid-template-areas:
    "meta meta"
    "body visual";
  column-gap: 60px;
  row-gap: 30px;
  align-items: center;
  padding: 60px 0;
  border-top: 1px solid var(--line);
}
.service:first-of-type { border-top: 1px solid var(--ink); }
.service:nth-of-type(even) {
  grid-template-columns: 0.95fr 1fr;
  grid-template-areas:
    "meta meta"
    "visual body";
}
.service-meta { grid-area: meta; }
.service-body { grid-area: body; }
.service-visual { grid-area: visual; }

.service-meta {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 0;
}
.service-meta .num {
  font-family: var(--serif);
  font-style: italic;
  font-size: 2.6rem;
  font-weight: 400;
  color: var(--green);
  letter-spacing: -0.02em;
  line-height: 1;
}
.service[data-color="coral"] .service-meta .num { color: var(--coral); }
.service[data-color="gold"] .service-meta .num { color: var(--gold); }
.service[data-color="ink"] .service-meta .num { color: var(--ink); }
.service-meta .tag {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  padding: 6px 12px;
  border: 1px dashed var(--line-2);
  border-radius: 999px;
}
.service h3 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  letter-spacing: -0.02em;
  line-height: 1.05;
}
.service h3 em {
  font-weight: 400;
  font-style: italic;
  color: var(--green-d);
}
.service[data-color="coral"] h3 em { color: var(--coral); }
.service[data-color="gold"] h3 em { color: var(--gold); }
.service[data-color="ink"] h3 em { color: var(--ink); }

.service-pitch {
  margin: 18px 0;
  padding: 18px 22px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.1rem;
  line-height: 1.5;
  color: var(--ink);
  border-left: 3px solid var(--green);
  background: rgba(31, 139, 111, 0.06);
}
.service[data-color="coral"] .service-pitch {
  border-left-color: var(--coral);
  background: rgba(236, 91, 77, 0.05);
}
.service[data-color="gold"] .service-pitch {
  border-left-color: var(--gold);
  background: rgba(227, 163, 42, 0.07);
}
.service[data-color="ink"] .service-pitch {
  border-left-color: var(--ink);
  background: rgba(14, 18, 22, 0.04);
}
.not-this {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 18px 0 22px;
}
.not-this span {
  position: relative;
  padding: 4px 10px 4px 22px;
  border: 1px solid var(--line-2);
  border-radius: 4px;
  font-size: 0.78rem;
  color: var(--muted);
  background: #fff;
}
.not-this span::before {
  content: "×";
  position: absolute;
  left: 8px;
  color: var(--coral);
  font-weight: 800;
}
.service-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-top: 14px;
}
.service-row h4 {
  margin: 0 0 10px;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
}
.service-row p {
  margin: 0;
  font-size: 0.95rem;
  color: var(--muted);
  line-height: 1.55;
}
.chips {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}
.chips li {
  padding: 4px 10px;
  border-radius: 999px;
  background: #fff;
  border: 1px solid var(--line);
  font-size: 0.8rem;
  color: var(--ink);
}

/* Service visuals */
.service-visual {
  position: relative;
  min-height: 360px;
  border-radius: 20px;
  overflow: hidden;
}

/* SV: house (3D mockup) */
.sv-house {
  background: linear-gradient(160deg, #11171c, #0a0d11);
  display: flex;
  align-items: center;
  justify-content: center;
}
.iso-stage {
  position: relative;
  width: 90%;
  height: 320px;
}
.iso-grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(245, 200, 96, 0.12) 1px, transparent 1px),
    linear-gradient(90deg, rgba(245, 200, 96, 0.12) 1px, transparent 1px);
  background-size: 28px 28px;
  transform: perspective(700px) rotateX(55deg);
  transform-origin: bottom center;
  mask-image: radial-gradient(ellipse at center, black 30%, transparent 70%);
}
.big-house {
  position: absolute;
  top: 30px; left: 50%;
  transform: translateX(-50%);
  width: 240px; height: 220px;
  animation: sway 10s ease-in-out infinite;
}
@keyframes sway {
  0%, 100% { transform: translateX(-50%) rotate(0deg); }
  50% { transform: translateX(-50%) rotate(-2deg); }
}
.bh-roof {
  position: absolute;
  top: 0; left: 30px;
  width: 180px; height: 70px;
  background: linear-gradient(135deg, var(--coral), #c0473b);
  clip-path: polygon(0 100%, 50% 0, 100% 100%);
  filter: drop-shadow(0 12px 20px rgba(236, 91, 77, 0.4));
}
.bh-front {
  position: absolute;
  top: 70px; left: 30px;
  width: 100px; height: 110px;
  background: linear-gradient(180deg, #f3ecdd, #d8cdb1);
  border: 2px solid var(--ink-2);
  box-shadow: inset -3px 0 6px rgba(0,0,0,0.1);
}
.bh-side {
  position: absolute;
  top: 70px; left: 130px;
  width: 80px; height: 110px;
  background: linear-gradient(180deg, var(--green), var(--green-d));
  border: 2px solid var(--ink-2);
  box-shadow: inset 3px 0 6px rgba(0,0,0,0.2);
}
.bh-door {
  position: absolute;
  top: 130px; left: 64px;
  width: 28px; height: 50px;
  background: var(--ink-2);
  border: 2px solid var(--gold);
}
.bh-window {
  position: absolute;
  width: 22px; height: 24px;
  background: var(--gold-l);
  border: 2px solid var(--ink-2);
  box-shadow: 0 0 12px rgba(245, 200, 96, 0.5);
}
.bw1 { top: 90px; left: 46px; }
.bw2 { top: 90px; left: 144px; background: rgba(247, 226, 168, 0.5); }
.bw3 { top: 90px; left: 178px; background: rgba(247, 226, 168, 0.4); }
.bh-chimney {
  position: absolute;
  top: -10px; left: 152px;
  width: 16px; height: 36px;
  background: var(--ink-2);
  border: 2px solid #1a2027;
}
.bh-tree {
  position: absolute;
  bottom: 0;
  width: 22px;
  height: 60px;
  background: var(--green-d);
  border-radius: 50% 50% 50% 50% / 60% 60% 40% 40%;
  box-shadow: 0 16px 0 -4px var(--ink-2);
}
.bh-tree.t1 { left: 0; }
.bh-tree.t2 { right: -10px; }
.rotate-hint {
  position: absolute;
  bottom: 0; right: 0;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  color: var(--gold);
  background: rgba(14, 18, 22, 0.6);
  padding: 6px 10px;
  border-radius: 4px;
}

/* SV: portal pair */
.sv-portal {
  background: linear-gradient(160deg, var(--paper), var(--sand));
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 30px;
}
.phone-pair {
  display: flex;
  gap: 26px;
  align-items: center;
}
.phone-mini {
  width: 130px;
  height: 240px;
  border-radius: 20px;
  background: var(--ink);
  padding: 6px;
  box-shadow: var(--shadow-2);
  position: relative;
}
.phone-mini.bad { transform: rotate(-6deg); }
.phone-mini.good { transform: rotate(6deg) translateY(-10px); }
.pm-screen {
  width: 100%;
  height: 100%;
  border-radius: 14px;
  overflow: hidden;
  position: relative;
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 30px 12px;
}
.pm-screen.plain {
  background: #f3f3f3;
  color: #444;
}
.plain-text {
  font-size: 0.72rem;
  font-weight: 600;
  margin-top: 12px;
}
.plain-input {
  width: 80%;
  height: 18px;
  margin-top: 16px;
  background: #fff;
  border: 1px solid #ccc;
  border-radius: 3px;
}
.plain-btn {
  margin-top: 14px;
  padding: 6px 14px;
  background: #888;
  color: #fff;
  font-size: 0.65rem;
  border-radius: 3px;
}
.bad-label {
  position: absolute;
  bottom: 12px;
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--coral);
  letter-spacing: 0.1em;
}

.pm-screen.branded {
  background: linear-gradient(180deg, #5a3a5c 0%, var(--coral) 100%);
  color: #fff;
}
.brand-glow {
  position: absolute;
  top: -20%; left: -20%;
  width: 140%; height: 140%;
  background: radial-gradient(circle, rgba(245, 200, 96, 0.4), transparent 60%);
  animation: glow 3s ease-in-out infinite alternate;
}
.brand-logo {
  position: relative;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.08em;
  margin-top: 24px;
}
.brand-tag {
  position: relative;
  margin-top: 4px;
  font-size: 0.6rem;
  letter-spacing: 0.06em;
  opacity: 0.9;
}
.brand-input {
  position: relative;
  width: 80%;
  height: 18px;
  margin-top: 22px;
  background: rgba(255, 255, 255, 0.18);
  border: 1px solid rgba(255, 255, 255, 0.4);
  border-radius: 8px;
}
.brand-btn {
  position: relative;
  margin-top: 12px;
  padding: 7px 14px;
  background: var(--gold);
  color: var(--ink);
  font-weight: 700;
  font-size: 0.7rem;
  border-radius: 999px;
}
.good-label {
  position: absolute;
  bottom: 12px;
  font-family: var(--mono);
  font-size: 0.62rem;
  color: var(--gold);
  letter-spacing: 0.1em;
}

/* SV: web (laptop) */
.sv-web {
  background: linear-gradient(160deg, var(--green-l), var(--paper));
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 24px;
}
.laptop {
  width: 100%;
  max-width: 460px;
  position: relative;
}
.laptop-bezel {
  background: var(--ink);
  border-radius: 12px 12px 4px 4px;
  padding: 12px 12px 18px;
}
.laptop-screen {
  background: #fff;
  border-radius: 4px;
  overflow: hidden;
}
.ls-bar {
  display: flex;
  align-items: center;
  gap: 4px;
  padding: 7px 10px;
  background: var(--paper-2);
  border-bottom: 1px solid var(--line);
}
.ls-bar > span {
  width: 8px; height: 8px;
  border-radius: 50%;
}
.ls-bar > span:nth-child(1) { background: #ec5b4d; }
.ls-bar > span:nth-child(2) { background: #e3a32a; }
.ls-bar > span:nth-child(3) { background: #1f8b6f; }
.ls-url {
  margin-left: 6px;
  flex: 1;
  background: #fff;
  border-radius: 4px;
  padding: 3px 10px;
  font-family: var(--mono);
  font-size: 0.7rem;
  color: var(--muted);
}
.ls-body {
  padding: 18px;
}
.ls-nav {
  display: flex;
  gap: 12px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line);
}
.ls-nav span {
  height: 8px;
  width: 50px;
  background: var(--line-2);
  border-radius: 3px;
}
.ls-nav span:first-child {
  width: 30px;
  background: var(--green);
}
.ls-hero {
  margin-top: 20px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.ls-h1 {
  width: 80%;
  height: 14px;
  background: var(--ink);
  border-radius: 4px;
}
.ls-h2 {
  width: 50%;
  height: 8px;
  background: var(--line-2);
  border-radius: 3px;
}
.ls-cta {
  width: 100px;
  height: 26px;
  margin-top: 8px;
  background: var(--gold);
  border-radius: 999px;
}
.ls-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  margin-top: 18px;
}
.ls-cards div {
  height: 60px;
  background: var(--paper-2);
  border-radius: 4px;
  border: 1px solid var(--line);
}
.ls-cards div:nth-child(2) { background: var(--green-l); border-color: var(--green); }
.laptop-base {
  height: 12px;
  background: var(--ink-2);
  border-radius: 0 0 16px 16px;
  margin: -2px 8px 0;
  box-shadow: 0 16px 30px rgba(14, 18, 22, 0.18);
}

/* SV: net diagram */
.sv-net {
  background: linear-gradient(160deg, var(--paper), var(--sky));
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 30px;
}
.net-diagram {
  width: 100%;
  max-width: 400px;
}

/* ============= PLAYBOOK ============= */
.playbook {
  background:
    radial-gradient(800px 400px at 80% 0%, rgba(245, 200, 96, 0.12), transparent 60%),
    var(--ink);
  color: #fff;
  padding: 110px 0;
}
.formula {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: stretch;
  gap: 10px;
}
.step {
  padding: 28px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 14px;
  position: relative;
}
.step-num {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  color: var(--gold);
  margin-bottom: 12px;
}
.step h4 {
  margin: 0 0 10px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.4rem;
  letter-spacing: -0.01em;
}
.step p {
  margin: 0 0 18px;
  font-size: 0.92rem;
  color: rgba(255, 255, 255, 0.7);
  line-height: 1.55;
}
.step-ex {
  display: inline-block;
  padding: 6px 12px;
  background: rgba(245, 200, 96, 0.16);
  border: 1px solid rgba(245, 200, 96, 0.36);
  border-radius: 999px;
  font-size: 0.78rem;
  color: var(--gold-l);
  font-style: italic;
}
.step-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.6rem;
  color: var(--gold);
  font-weight: 300;
}

/* ============= EXAMPLES (FB POSTS) ============= */
.examples {
  background: var(--paper-2);
  padding: 110px 0;
  border-top: 1px solid var(--line);
}
.voice-note {
  display: flex;
  gap: 18px;
  align-items: flex-start;
  padding: 18px 22px;
  margin-bottom: 36px;
  border: 1.5px solid var(--ink);
  border-radius: 10px;
  background: var(--paper);
}
.vn-label {
  flex-shrink: 0;
  padding: 4px 10px;
  background: var(--ink);
  color: var(--gold);
  font-family: var(--mono);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  border-radius: 4px;
  white-space: nowrap;
  margin-top: 2px;
}
.voice-note p {
  margin: 0;
  font-size: 0.95rem;
  color: var(--ink);
  line-height: 1.55;
}
.voice-note strong {
  font-weight: 700;
  font-family: var(--mono);
  font-size: 0.92rem;
  background: var(--gold-l);
  padding: 1px 5px;
  border-radius: 3px;
}

.post-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}
.fb-post {
  position: relative;
  background: #fff;
  border-radius: 14px;
  border: 1px solid var(--line);
  overflow: hidden;
  box-shadow: var(--shadow-1);
  transition: transform 0.25s, box-shadow 0.25s;
}
.fb-post:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-2);
}
.fb-head {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 18px;
}
.fb-avatar {
  width: 40px; height: 40px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--green), var(--gold));
  color: #fff;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--serif);
  font-size: 1.1rem;
}
.fb-name {
  font-weight: 700;
  font-size: 0.92rem;
  color: var(--ink);
}
.fb-name span { color: var(--muted); margin: 0 4px; }
.fb-time { font-weight: 400; }
.fb-sub {
  font-size: 0.78rem;
  color: var(--muted);
}
.fb-dots {
  margin-left: auto;
  color: var(--muted);
  font-size: 1.1rem;
}
.fb-body {
  padding: 0 18px 14px;
}
.fb-body p {
  margin: 0 0 10px;
  font-size: 0.95rem;
  line-height: 1.5;
  color: var(--ink);
}
.fb-body p em { color: var(--green-d); font-weight: 500; }
.fb-image {
  height: 200px;
  position: relative;
  overflow: hidden;
}
.fb-image .fb-overlay {
  position: absolute;
  bottom: 12px; left: 12px;
  padding: 6px 12px;
  background: rgba(14, 18, 22, 0.7);
  color: #fff;
  font-size: 0.78rem;
  font-family: var(--mono);
  letter-spacing: 0.08em;
  border-radius: 4px;
  z-index: 2;
}
.fb-img-house {
  background:
    linear-gradient(160deg, rgba(31, 139, 111, 0.85), rgba(15, 95, 74, 0.95)),
    repeating-linear-gradient(45deg, rgba(255,255,255,0.06) 0, rgba(255,255,255,0.06) 2px, transparent 2px, transparent 30px);
}
.fb-img-house::before {
  content: "🏠";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  font-size: 5rem;
  filter: drop-shadow(0 8px 16px rgba(0,0,0,0.3));
}
.fb-img-portal {
  background:
    linear-gradient(160deg, var(--coral), var(--plum));
}
.fb-img-portal::before {
  content: "📡";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  font-size: 4.5rem;
}
.fb-img-web {
  background:
    linear-gradient(160deg, var(--gold), #c98615);
}
.fb-img-web::before {
  content: "💻";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  font-size: 4.5rem;
}
.fb-img-net {
  background:
    linear-gradient(160deg, #1a2027, #0a0d11),
    radial-gradient(circle at 30% 30%, rgba(245, 200, 96, 0.3), transparent 50%);
}
.fb-img-net::before {
  content: "📶";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  font-size: 4.5rem;
}
.fb-actions {
  display: flex;
  border-top: 1px solid var(--line);
  padding: 4px 8px;
}
.fb-actions span {
  flex: 1;
  text-align: center;
  padding: 10px 6px;
  font-size: 0.85rem;
  color: var(--muted);
  font-weight: 500;
  cursor: default;
}
.post-tag {
  position: absolute;
  top: 14px; right: 14px;
  padding: 4px 10px;
  border-radius: 999px;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 700;
}
.post-tag.g { background: var(--green-l); color: var(--green-d); }
.post-tag.c { background: var(--coral-l); color: #b34336; }
.post-tag.y { background: var(--gold-l); color: #8a6310; }
.post-tag.k { background: var(--ink); color: var(--gold); }

/* ============= CHANNELS ============= */
.channels {
  background: var(--paper);
  padding: 110px 0;
  border-top: 1px solid var(--line);
}
.channel-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.ch {
  position: relative;
  padding: 40px;
  border-radius: 20px;
  border: 1px solid var(--line);
  background: #fff;
  box-shadow: var(--shadow-1);
}
.ch-fb {
  background: linear-gradient(160deg, #fff, var(--sky));
}
.ch-rd {
  background: linear-gradient(160deg, #fff, var(--coral-l));
}
.ch-icon {
  width: 54px;
  height: 54px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.6rem;
  color: #fff;
  margin-bottom: 22px;
}
.ch-fb .ch-icon { background: #1877f2; }
.ch-rd .ch-icon { background: #ff4500; font-style: italic; }
.ch h3 {
  margin: 0;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 2rem;
  letter-spacing: -0.02em;
}
.ch-mode {
  margin: 4px 0 18px;
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
}
.ch ul {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
}
.ch ul li {
  position: relative;
  padding-left: 22px;
  margin-bottom: 10px;
  font-size: 0.95rem;
  color: var(--ink);
}
.ch ul li::before {
  content: "→";
  position: absolute;
  left: 0;
  color: var(--green);
  font-weight: 700;
}
.ch-rd ul li::before { color: var(--coral); }
.ch-quote {
  padding: 18px 22px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.05rem;
  border-left: 3px solid var(--ink);
  background: var(--paper-2);
  border-radius: 0 8px 8px 0;
  color: var(--ink);
}
.ch-fb .ch-quote { border-left-color: #1877f2; }
.ch-rd .ch-quote { border-left-color: #ff4500; }

/* ============= CADENCE / DASHBOARD ============= */
.cadence {
  background:
    radial-gradient(900px 500px at 0% 100%, rgba(31, 139, 111, 0.2), transparent 60%),
    var(--ink);
  color: #fff;
  padding: 110px 0;
}
.dashboard {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.metric {
  position: relative;
  padding: 28px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 16px;
  overflow: hidden;
  transition: transform 0.2s, background 0.2s;
}
.metric:hover {
  transform: translateY(-4px);
  background: rgba(255, 255, 255, 0.07);
}
.metric::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 100% 0%, rgba(245, 200, 96, 0.18), transparent 60%);
  pointer-events: none;
}
.m-icon {
  font-size: 1.6rem;
  margin-bottom: 16px;
}
.m-num {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  font-size: 3.4rem;
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--gold);
  margin-bottom: 8px;
}
.m-label {
  font-size: 0.95rem;
  color: rgba(255, 255, 255, 0.78);
  margin-bottom: 18px;
}
.m-bar {
  height: 4px;
  background: rgba(255, 255, 255, 0.1);
  border-radius: 999px;
  overflow: hidden;
}
.m-bar span {
  display: block;
  height: 100%;
  background: linear-gradient(90deg, var(--green), var(--gold));
  border-radius: 999px;
}

/* ============= LEAD TABLE ============= */
.leadboard {
  background: var(--paper);
  padding: 110px 0;
  border-top: 1px solid var(--line);
}
.lead-table {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  box-shadow: var(--shadow-1);
}
.lt-row {
  display: grid;
  grid-template-columns: 1.4fr 1fr 2fr 1fr 0.8fr;
  gap: 16px;
  padding: 18px 24px;
  border-bottom: 1px solid var(--line);
  align-items: center;
  font-size: 0.92rem;
}
.lt-row:last-child { border-bottom: 0; }
.lt-head {
  background: var(--ink);
  color: #fff;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.lt-row strong {
  display: block;
  font-weight: 700;
  font-size: 0.98rem;
  color: var(--ink);
}
.lt-row span {
  display: block;
  font-size: 0.78rem;
  color: var(--muted);
  margin-top: 2px;
}
.lt-row a {
  font-family: var(--mono);
  font-size: 0.78rem;
  color: var(--green-d);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.pill {
  display: inline-block;
  padding: 4px 10px;
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 600;
}
.pill.green { background: var(--green-l); color: var(--green-d); }
.pill.coral { background: var(--coral-l); color: #b34336; }
.pill.gold { background: var(--gold-l); color: #8a6310; }
.pill.ink { background: var(--ink); color: var(--gold); }
.status {
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.status.new { color: var(--muted); }
.status.warm { color: var(--gold); }
.status.hot { color: var(--coral); }
.lead-foot {
  margin-top: 22px;
  font-size: 0.95rem;
  color: var(--muted);
}
.lead-foot strong { color: var(--green-d); }

/* ============= RESPONSIBILITIES ============= */
.responsibilities {
  background: var(--paper-2);
  padding: 110px 0;
  border-top: 1px solid var(--line);
}
.resp-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}
.resp-col {
  padding: 36px;
  border-radius: 18px;
  border: 1px solid var(--line);
  background: #fff;
  box-shadow: var(--shadow-1);
}
.resp-col.owned { border-top: 5px solid var(--green); }
.resp-col.not-owned {
  border-top: 5px solid var(--coral);
  background: linear-gradient(160deg, #fff, var(--coral-l));
}
.resp-col h3 {
  margin: 0 0 24px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.6rem;
  letter-spacing: -0.02em;
}
.resp-col ul {
  list-style: none;
  padding: 0; margin: 0;
}
.resp-col li {
  display: flex;
  gap: 16px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}
.resp-col li:last-child { border-bottom: 0; }
.rs-num {
  flex-shrink: 0;
  width: 36px;
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--green);
}
.resp-col.not-owned span:not(.rs-num) {
  flex-shrink: 0;
  width: 36px;
  height: 24px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 1.4rem;
  color: var(--coral);
}
.resp-col li div { flex: 1; }
.resp-col strong {
  display: block;
  font-weight: 700;
  margin-bottom: 4px;
}
.resp-col li div {
  font-size: 0.92rem;
  color: var(--muted);
}

/* ============= TOGETHER ============= */
.together {
  background: var(--paper);
  padding: 110px 0;
  border-top: 1px solid var(--line);
}
.handoff {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: stretch;
  margin-bottom: 60px;
}
.ho-card {
  padding: 32px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
  box-shadow: var(--shadow-1);
}
.ho-tag {
  display: inline-block;
  margin-bottom: 18px;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--ink);
  color: var(--gold);
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.ho-card ul {
  list-style: none;
  padding: 0; margin: 0;
}
.ho-card li {
  position: relative;
  padding: 12px 0 12px 22px;
  font-size: 0.95rem;
  border-bottom: 1px dashed var(--line);
}
.ho-card li:last-child { border-bottom: 0; }
.ho-card li::before {
  content: "→";
  position: absolute;
  left: 0;
  color: var(--green);
  font-weight: 700;
}
.ho-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 2.4rem;
  color: var(--gold);
  font-family: var(--serif);
}
.need-from {
  padding: 44px;
  background: var(--ink);
  color: #fff;
  border-radius: 18px;
}
.need-from h3 {
  margin: 0 0 28px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.7rem;
}
.need-list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
  margin-bottom: 28px;
}
.need-list > div {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 16px;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 10px;
  font-size: 0.92rem;
  color: rgba(255, 255, 255, 0.92);
}
.need-list span {
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--green);
  color: var(--ink);
  font-weight: 800;
  font-size: 0.78rem;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.need-note {
  margin: 0;
  padding: 22px 26px;
  background: rgba(245, 200, 96, 0.1);
  border-left: 3px solid var(--gold);
  border-radius: 0 8px 8px 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.1rem;
  line-height: 1.5;
  color: rgba(255, 255, 255, 0.88);
}
.need-note em {
  color: var(--gold);
  font-weight: 600;
  font-style: italic;
}

/* ============= 30-DAY ROADMAP ============= */
.first30 {
  background:
    radial-gradient(800px 400px at 100% 0%, rgba(236, 91, 77, 0.18), transparent 60%),
    radial-gradient(900px 500px at 0% 100%, rgba(245, 200, 96, 0.16), transparent 60%),
    #11171c;
  color: #fff;
  padding: 110px 0;
}
.roadmap {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-bottom: 50px;
  position: relative;
}
.roadmap::before {
  content: "";
  position: absolute;
  top: 50px; left: 8%; right: 8%;
  height: 2px;
  background: linear-gradient(90deg, var(--green), var(--gold), var(--coral));
  z-index: 0;
}
.rm-week {
  position: relative;
  z-index: 1;
  padding: 28px;
  background: rgba(255, 255, 255, 0.05);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 14px;
  backdrop-filter: blur(6px);
}
.rm-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 64px; height: 36px;
  margin-bottom: 18px;
  border-radius: 999px;
  background: var(--gold);
  color: var(--ink);
  font-family: var(--mono);
  font-weight: 700;
  font-size: 0.88rem;
  letter-spacing: 0.06em;
}
.rm-week h4 {
  margin: 0 0 14px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.3rem;
  letter-spacing: -0.01em;
}
.rm-week ul {
  list-style: none;
  padding: 0; margin: 0;
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.78);
}
.rm-week li {
  position: relative;
  padding: 6px 0 6px 18px;
}
.rm-week li::before {
  content: "·";
  position: absolute;
  left: 0;
  font-size: 1.4rem;
  line-height: 1;
  color: var(--gold);
  top: 0;
}
.deliv-box {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  padding: 36px;
  background: rgba(255, 255, 255, 0.05);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 18px;
}
.deliv-box h3 {
  margin: 0 0 22px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.5rem;
}
.deliv-list {
  margin: 0;
  padding-left: 22px;
  font-size: 0.96rem;
  color: rgba(255, 255, 255, 0.86);
}
.deliv-list li {
  margin-bottom: 10px;
  padding-left: 6px;
}
.deliv-list li::marker {
  font-family: var(--mono);
  color: var(--gold);
  font-weight: 700;
}
.deliv-quote {
  position: relative;
  padding: 28px;
  background: rgba(245, 200, 96, 0.1);
  border-left: 3px solid var(--gold);
  border-radius: 0 12px 12px 0;
}
.dq-mark {
  margin: 0;
  font-family: var(--serif);
  font-size: 4rem;
  line-height: 0.6;
  color: var(--gold);
}
.deliv-quote p {
  margin: 12px 0 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.1rem;
  line-height: 1.5;
  color: #fff;
}
.dq-foot {
  margin-top: 14px !important;
  font-family: var(--sans) !important;
  font-style: normal !important;
  font-size: 0.85rem !important;
  color: rgba(255, 255, 255, 0.65) !important;
}

/* ============= CLOSER ============= */
.closer {
  background: var(--paper);
  padding: 130px 0;
  text-align: center;
  border-top: 1px solid var(--line);
}
.closer-eyebrow {
  margin: 0 0 20px;
  font-family: var(--mono);
  font-size: 0.74rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--green-d);
}
.closer h2 {
  margin: 0 auto;
  max-width: 920px;
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2rem, 5vw, 4rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
  font-style: italic;
}
.closer-sign {
  margin-top: 30px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.2rem;
  color: var(--muted);
}

/* ============= FOOTER ============= */
.foot {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.7);
  padding: 50px 0;
}
.foot-wrap {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 40px;
  flex-wrap: wrap;
}
.foot-logo {
  display: inline-block;
  margin-bottom: 6px;
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.2rem;
  color: #fff;
}
.foot-logo em { color: var(--gold); font-style: normal; margin: 0 4px; }
.foot p {
  margin: 0;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
}
.foot-links {
  display: flex;
  flex-wrap: wrap;
  gap: 20px;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.foot-links a {
  color: rgba(255, 255, 255, 0.6);
  transition: color 0.18s;
}
.foot-links a:hover { color: var(--gold); }

/* ============= RESPONSIVE ============= */
@media (max-width: 1100px) {
  .formula {
    grid-template-columns: 1fr 1fr;
  }
  .step-arrow { display: none; }
  .dashboard { grid-template-columns: repeat(2, 1fr); }
  .roadmap { grid-template-columns: repeat(2, 1fr); }
  .roadmap::before { display: none; }
  .need-list { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 900px) {
  .nav-links { display: none; }
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 40px;
    padding-bottom: 60px;
  }
  .hero-visual {
    height: 460px;
    order: -1;
  }
  .iso-house { left: 0; }
  .phone { right: 10px; width: 130px; height: 240px; }
  .browser { left: 10px; bottom: 30px; width: 200px; }
  .network { right: 10px; bottom: 20px; width: 170px; height: 110px; }
  .float-pill.p1 { display: none; }

  .service {
    grid-template-columns: 1fr !important;
    gap: 30px;
  }
  .service:nth-of-type(even) .service-body { order: 1; }
  .service:nth-of-type(even) .service-visual { order: 2; }

  .post-grid,
  .channel-split,
  .resp-grid,
  .deliv-box,
  .handoff {
    grid-template-columns: 1fr !important;
  }
  .ho-arrow { transform: rotate(90deg); }
  .manifesto-rules {
    grid-template-columns: 1fr;
    text-align: center;
  }
  .manifesto-rules .vs { transform: rotate(90deg); }
  .lt-row {
    grid-template-columns: 1fr 1fr;
  }
  .lt-row > div:nth-child(3),
  .lt-row > div:nth-child(4),
  .lt-row > div:nth-child(5) {
    grid-column: span 2;
    border-top: 1px dashed var(--line);
    padding-top: 8px;
  }
  .lt-head > div:nth-child(3),
  .lt-head > div:nth-child(4),
  .lt-head > div:nth-child(5) {
    display: none;
  }
}

@media (max-width: 640px) {
  .wrap { width: calc(100% - 32px); }
  .hero-meta { gap: 18px; }
  .hero-meta strong { font-size: 1.6rem; }
  .formula,
  .dashboard,
  .roadmap,
  .need-list { grid-template-columns: 1fr; }
  .service-row { grid-template-columns: 1fr; gap: 16px; }
  .phone-pair { transform: scale(0.85); }
  .ticker { font-size: 0.66rem; }
  .lt-row { grid-template-columns: 1fr; }
  .lt-row > div { grid-column: 1 !important; }
}